Vectorial Raises $3M From Smilegate and SenseAI to Rebuild User Research With AI Audiences
Software teams now ship in hours while a conventional user study still takes four to eight weeks. CB Insights found poor product-market fit behind 43% of the VC-backed startups that shut down since 2023. Vectorial, a San Francisco platform that simulates human behavior, announced a $3 million seed round on October 20 to close that gap, with Smilegate and SenseAI Ventures as lead investors and UC Berkeley and Stanford-linked funds alongside product leaders from Meta, Shopify and Mastercard taking part, so that product, design and marketing teams can test a journey, a campaign or an AI agent against thousands of modeled users in minutes.
A $150 Billion Industry Moving Toward Software
The research market Vectorial sells into is large and changing shape. ESOMAR's 2025 reportput global insights industry turnover above $150 billion in 2024 and expects it to pass $160 billion by the end of 2025,...
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