Valve won't ban AI-generated Steam games despite growing complaints and extortion threats

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TL;DR: During the most recent Next Fest demo showcase, many Steam users complained about having to sift through vibe-coded titles with AI-generated assets. The emerging threat of AI-coded clones has also made some developers hesitant to release demos. Valve, sticking to its usual open-door philosophy, advised developers to simply make their games better while promising to continue investigating the issue.

Although Valve forces developers to disclose how they use generative AI in making their games, the company refuses to ban the technology's use outright from Steam. Valve also recently recommended that indie developers concerned about AI clones strive to make their original games better through constant updates and community building.

The company heldan extensive Q&A session with developers at the 2026 Busan Indie Connect Festival, with AI a leading topic. Games...

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