Valve explains why it isn’t subsidizing the Steam Machine

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‘It doesn’t align with our beliefs about how healthy ecosystems are built.’

by Jay Peters

Jun 22, 2026, 5:02 PM UTC

Jay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.

Valve finally announced the price of the Steam Machine, and like a lot of new gadgets these days, it’s not cheap: It starts at $1,049 for a 512GB model, and a 2TB model costs $300 more. Configurations with a bundled Steam Controller cost an extra $79 each.

Despite Valve offering a console alternative with the Steam Machine — a compact piece of hardware that can easily hook up to your TV to play your Steam library — those prices mean the Machine is much more expensive than console counterparts like the PS5 ($599.99), Xbox Series X ($649.99), and PS5 Pro ($899.99) while performing similarly to a...

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