Vacuums, hair dryers… toothbrushes? I asked Jake Dyson how the brand decides what gets to become a Dyson product
It had been a while since Dyson had genuinely surprised us with a product launch, but then the brand unveiled its first toothbrush. Dyson is already a familiar name in personal care, thanks to its now well established hair-styling gadgets, so a move into oral care wasn't entirely left-field. Still, when the CameraJet made its debut, it was still quite the swerve – taking Dyson from the dressing table to the bathroom sink.
When I caught up with Jake Dyson — son of founder, James, and Dyson's chief engineer — at the brand's Unveiled event, I wanted to know what prompted such a move. And, more broadly, how a brand might end up with such a twisty, turny product roadmap.
(For clarity, throughout this article I'll be using "Dyson" to mean the brand, and "Jake" to mean the person.)
So, if a toothbrush can become a Dyson gadget, is there ...
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