Using AI Shopping Carts Could Lead You to Spend More Money, Study Says
When you make a grocery run to the supermarket in the future, your shopping cart might talk to you, offering tips on recipes and directions for navigating the store. But using “smart” shopping carts equipped with AI devices may also cause you to spend more money at the store, according to new research from Bayes Business School at City St. George’s, University of London.
The researchers found that shoppers who used the AI-equipped carts spent 32% more on average than those who just used regular shopping carts. People using the smart shopping carts bought 25% more items and spent 23% more time shopping in the store.
However helpful the technology might be for shoppers, the findings suggested it could also lead to significant revenue gains for retailers if done right. Shoppers, meanwhile, should be wary of relying too heavily on technology that could create new advertising platforms and steer them...
Copyright of this story solely belongs to cnet.com. To see the full text click HERE
