US Adults Have Tighter Holiday Shopping Budgets Amid Rising Tech Costs, CNET Finds
Holiday shopping is expected to look much different this year with tighter budgets and higher prices. CNET’s annual holiday shopping survey found that close to three of every four holiday shoppers (73%) plan to buy tech this holiday season, and they expect to spend an average of $808 on tech products and services during that time. But is that enough, given the RAM shortage driving higher everyday costs?
CNET’s shopping team has been tracking price increases across tech since mid-2025, and CNET’s director of commerce content, Russell Holly, says even steep discounts aren’t lowering prices as much as before. But there’s a lot that goes into holiday shopping this year, including a smaller shopping budget and frustrations such as misleading discounts and inflated baseline prices.
The holidays are fast approaching, and early holiday sales are coming up, like Amazon’s Prime Big Deal Dayson Oct. 6-7, and Walmart’s Deals &...
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