Universal Music Group and TikTok's Deal Secures Artist Royalties and AI Protections
Universal Music Group and TikTok have signed an agreement that will keep artists including Taylor Swift, Kendrick Lamar, Sabrina Carpenter and Noah Kahan playing on the platform for years to come.
The announcement didn't disclose financial terms or even how long the agreement will last ("multi-year" was the phrasing), but it appears the companies have permanently put behind them a royalties dust-up from 2024 that at one point prompted UMG to pull its music from TikTok for three months.
UMG said in its announcement that the new agreement builds on a partnership it began with TikTok in 2024 and incorporates "expanded marketing and advertising campaigns, as well as access to e-commerce and other artist-centric tools." Presumably, this means UMG artists will have additional features available to sell merchandise and promote their music tours or album drops on TikTok.
The agreement, UMG said, also includes provisions to provide artists with "AI...
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