UK regulator wants Apple and Google to let devs steer clear of app store fees
Proposals could open cheaper routes for purchases made through third parties
The UK's Competition and Markets Authority (CMA) is considering new requirements around "steering" for Apple and Google's mobile platforms.
The consultation concerns restrictions the CMA says are "currently preventing UK app developers from 'steering' their customers away from Apple and Google's platforms for payment."
Direct engagement with customers allows developers to bypass the tech giants' app stores and avoid the fees they charge. According to the CMA, Apple currently prohibits the practice in the UK, while Google restricts it.
Although the CMA does not expect Apple or Google to eliminate fees when developers engage directly with customers, it does expect steering fees to be lower than current app store charges. It suggested that savings could be passed on to customers or "invested back into the developers' businesses to support future innovation."
Will Hayter, Executive Director for Digital Markets, said:...
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