UK firms are spending more on AI than ever before, but still think data is holding them back
- SAP report says AI spend could rise 45% between 2026 and 2028, ROI up by an estimated 39%
- Half of businesses worry agentic AI is being deployed quicker than governance
- Poor data quality is holding them back, 67% believe in integrated data systems as a fix
The average UK business now spends £20.6 million on AI per year according to new SAP data, marking a substantial 27% year-over-year increase compared with 2025 (£16.2 million).
And this is showing no signs of slowing down - as SAP even anticipates a further 45% increase in the two years between 2026 and 2028, bringing average UK business AI spend to very nearly £30 million annually.
Importantly, SAP also envisions ROI increasing in line with spend, rising from 17% in 2025 to 22% this year, and as much as 39% by 2028.
UK AI spend is rising, but at a cost
Despite anticipated...
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