UiPath’s Michael Atalla on AI slop, junior jobs and a Shaolin monk’s advice

UiPath’s marketing team has stopped paying outside firms to pull together its advertising data. The head of its paid media team built an AI agent on UiPath’s own platform instead, chief marketing officer Michael Atalla told TNW. It collects the data, analyses it and makes some low-cost changes to how the ads run, around the clock.

Atalla joined UiPath, the automation company founded in Romania, as chief marketing officer in August 2025. For the four years before that, he led worldwide marketing at F5. He spent nearly 15 years in marketing leadership roles at Microsoft. He also founded The MJJM Group, which helps early-stage founders. He works from Seattle.

He spoke to Cristian Dina in Bucharest on 29 September, days after UiPath’s FUSION conference in Las Vegas. It is the latest episode of the TNW Podcast, after Yahoo’s Jim Lanzone and Zendesk’s Tom Eggemeier. The full conversation is in...

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