Ubisoft endured a review-bombing campaign, then made $1 million from Black Flag Resynced's controversial DLC

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WTF?! Want to know why Ubisoft was willing to endure so much hate and a temporarily negative Steam rating by including $85 worth of day-one DLC with Black Flag Resynced? The fact it made the company an extra $1 million probably explains it.

Ubisoft has a reputation for the amount of paid-for cosmetic and so-called time-saving extra content it adds to its titles, but making the combined cost of the DLC higher than the price of the game itself was a step too far for many Black Flag buyers. It caused the remake to be review-bombed on release, landing it a Mostly Negative score before climbing to the current Very Positive rating of 80%.

Ubisoft emphasized that the DLC is optional – the majority is made up of cosmetic items – and the...

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