Uber rival inDrive scales beyond ride-hailing to capture more consumer spending
Known for letting riders and drivers negotiate fares, inDrive spent the past year adding businesses such as advertising and groceries around its core ride-hailing service. Now the Uber rival is scaling those bets, installing new leaders as its ads, delivery, and financial-services businesses show early signs of traction across its largely emerging-market user base.
inDrive’s advertising business, piloted in July 2025 and rolled out to its top 20 markets in January, has since expanded to 25 markets, serving more than 2 billion impressions and attracting over 2,000 paying advertisers a month, the company told TechCrunch. About two-thirds of those advertisers are repeat customers.
The Mountain View, California-based firm, which operates in over 1,200 cities across 48 countries, sees an opportunity to build an advertising business around an audience that can be harder for brands to reach through other platforms, Andries Smit, inDrive’s chief growth business officer, said in an...
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