Uber quietly pauses 5 of 7 European food-delivery launches as it chases Delivery Hero
Five months ago, Uber promised to storm five new European countries with its food-delivery app. It just quietly hit the brakes, and the reason looks a lot like a €10bn takeover.
Uber has paused five of its seven planned 2026 European launches, the Financial Times reported. Uber announced the push in February, targeting Austria, Norway, the Czech Republic, Romania and Greece. Those five are now on hold. Only Denmark and Finland, where it has already launched, are going ahead.
The official reason
Uber’s public line is momentum. Its recent launches in Finland and Denmark went well, it told the FT, so it wants to focus on the markets it already serves. The original plan was bold. Uber expected an extra $1bn in gross bookings over three years across a crowded European food-delivery market.
The likelier reason
A second story explains the retreat better, and it involves a takeover. Uber...
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