Two-thirds of small firms using AI now build their own tools, Pax8 finds

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Small and mid-sized businesses have moved from buying AI tools to building their own. In every market surveyed, most do it without a formal, documented review, Pax8 found in a survey published on Monday.

Pax8 is a Denver-based marketplace. It sells AI and cloud software to small businesses through IT service providers. It surveyed 1,150 business leaders in the US, the UK, Germany and Sweden. The results form the Q3 2026 SMB AI Pulse Report. It is the third edition of the quarterly series, and the first to cover Europe.

“SMBs are moving from using AI tools to building AI into the way their businesses operate,” Nick Heddy, Pax8’s president and chief commerce officer, said in a statement. “The opportunity is significant, but so are the new demands around governance, security, cost, and accountability.”

What small businesses are building

Of the businesses that use AI, 67% have built at...

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