Two decades on, Target in India is more about ownership than scale
When Target in India came to India and opened their shop 21 years back, the term GCC was not even coined, and the discourse was on cost arbitrage, followed by engineering excellence. Now AI is reportedly accelerating the next phase of any GCC’s journey in India. As enterprises move from experimenting with AI to operationalising it across the business, expectations from their India organisations are changing fundamentally. They are increasingly expected to own enterprise capabilities, influence strategic decisions and deliver measurable business outcomes, rather than function solely as technology execution centres.
Target in India offers a window into this transition. Having completed more than two decades in the country, the retailer has seen its India centre evolve alongside the broader GCC ecosystem. According to Andrea Zimmerman, Senior Vice President and President, Target in India, the transformation has been less about scale and more about ownership.
“We’ve never had a separate...
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