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TVs Are Getting Uncomfortably Bright, and This is Why - CNET

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Key takeaways:

  • High-end TV brightness has evolved from around 1,000 nits highs of over 4,000 nits, driven largely by Mini- and Micro-LED technologies.
  • TVs with exceptional peak brightness (e.g. the TCL X11K, LG G5) can be up to half as bright when switched to the most color-accurate “Movie” or “Filmmaker” modes.
  • TVs that measure under 1,000 nits in accurate mode are still sufficient for a good viewing experience, including HDR movie watching and gaming.

Anyone who’s ever been to a Best Buy or Target is familiar with the “wall of TVs” — a long corridor of televisions with each one set to an eye-searing brightness. This mode is often called either “Shop Mode” or “Vivid” or “Dynamic” depending on the brand. Here at CNET, we’ve been saying for a very long time that Vivid is great for selling TVs, but not for watching TVs.

CNET has been testing TVs...

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