Turning stream of consciousness into real action
Welcome to The Blueprint, a new feature where we highlight how Google Cloud customers are tackling unique and common challenges across industries using the latest AI and cloud technologies. We hope to inspire others looking to innovate in their work.
Founded in 2007, Doist is a pioneer in async and remote-first work on a mission to simplify life’s complexities through apps like Todoist for task management and Twist for team communication.
The challenge:
We launched Ramble to take our popular Todoist application to the next level by capturing non-stop, stream-of-consciousness talking. Our inspiration was that scene from The Devil Wears Prada where Miranda Priestly rapid-fires a dozen tasks at her assistant. We asked: What if anyone could capture tasks that way? No typing, no careful formatting. Just talk and let Todoist do the organizing. That use case became our north star.
At the outset, we identified four big technical hurdles:
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