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Trustpilot just partnered with Shopify to put its reviews where AI search engines are already looking

https://media.thenextweb.com/2026/06/trustpilot-shopify-partnership-ai-search-reviews.avif

TL;DR

Trustpilot partnered with Shopify to embed reviews in merchant stores as AI search click-throughs surged 1,490 percent in FY25.

Trustpilot has struck a partnership with Shopify that will let the platform’s merchants display and manage Trustpilot reviews directly inside their online stores. The integration goes live on June 29 and is the Danish review company’s first native tie-up with a major ecommerce platform. Financial terms were not disclosed.

The deal arrives at a moment when AI is rewriting how shoppers discover products. Trustpilot said click-throughs from AI-powered search engines rose 1,490 percent during its most recent financial year, which ended in March. A study by analytics firm Promptwatch ranked Trustpilot as the fifth most-cited domain globally on ChatGPT, behind only Wikipedia, YouTube, Reddit, and LinkedIn.

That surge is what makes the Shopify tie-up more than a distribution deal. As AI assistants start recommending products and handling purchases on a...

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