Truecaller Ads Launches ‘Call-to-Cart’, a New Commerce Surface Built on the Communication Layer
Today, Truecaller Ads announced the global launch of Call-to-Cart, an AI-backed intelligent commerce solution that transforms everyday communication moments into seamless commerce experiences.
Every additional click between ad exposure and checkout increases the likelihood of consumer drop-off. Yet most mobile commerce journeys still require users to navigate multiple screens, search for products, and switch between apps before completing a purchase.
Built around Truecaller’s unique position as the world’s leading communication platform, Call-to-Cart enables brands to connect with consumers during two of mobile’s most attentive moments: when a user receives a call and immediately after a call ends. By combining these high-attention touchpoints with AI-powered targeting and commerce integrations, Call-to-Cart reduces the path from discovery to purchase to just two steps.
Truecaller Call-to-Cart: A brand-new AI-driven solution that enables direct advertisers on Truecaller to move consumers from discovery to checkout in just two steps
“Millions of purchase decisions begin outside shopping...
Copyright of this story solely belongs to itvoice.in. To see the full text click HERE