Tokenomics - the worldview according to KPMG as cost visibility becomes a leadership priority in the face of rising AI bills
Against the backdrop of the ongoing debate around tokenomics and the unpleasant surprise that many enterprises are getting when presented with the bill for their AI usage, KPMG’s latest quarterly Global AI Pulse provides some interesting insight into the corporate direction of travel here.
The data for the Q2 2026 iteration of the Pulse program finds that the “defining signal” now is not whether organizations are investing in AI - AI is still cited as the top investment priority by 79% of those polled by KPMG, and nearly two-thirds of organizations are open to considering incentives designed to encourage greater AI usage.
But at the same time, more and more are becoming increasingly deliberate about where they invest and how they manage the technology’s economics as they seek to turn experimentation and adoption into actual value.
Growing gap
The conclusions are based on research of more than 2,000 global business...
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