Tokenomics - the HubSpot worldview as CEO Yamini Rangan looks to meet the needs of customers seeking AI confidence
Businesses have been hit with unpredictable token costs and they want pricing that is transparent and tied to value. That means re-thinking vendor operating models to address these factors and that’s what HubSpot CEO Yamini Rangan has been overseeing for most of this year. She explains:
What happened in the first half of this year was that there was just a lot of tokenmaxxing. That phase was not very healthy, and it is not tied to value and outcomes of what customers are getting.
Added to this was another complexity:
In the early phase of technology adoption, there is a ton of experimentation... You start in a place where you want to understand how this new technology is going to work and how the budgets are going to work. Then, going forward, when you begin to see others get the value, when you begin to see the adoption across the...
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