Tokenomics - the enterprise conversation has moved on from AI enthusiasm to AI accountability. Good, says ISG

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Enterprises are still spending on AI, but the issue now is where that spend is going - and there’s a reckoning looming when it comes to ROI.

That’s the downbeat warning from consultancy firm ISG’s Chief AI Officer Steven Hall, who argues that while AI investment is still accelerating, but enterprises are becoming both more selective and more demanding in what it is that they’re expecting to see by way of return.

Perhaps unsurprisingly given the recent tokenomics crises reported by so many enterprises, the days of ‘just go for it’ seem to be at an end for now. Hall reckons:

The conversation has really moved from experimentation to economics. Boards are asking much harder questions around productivity, cost reduction, governance, adoption and measurable business value. We are seeing evidence that the sourcing behavior is becoming more concentrated as well, and award volumes and ACV (Annual Contract Value) are flat....

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