Tokenomics - putting the business in the picture when it comes to AI costs at Shutterstock
Understanding your AI costs is no longer optional; it is foundational to business strategy.
It’s a lesson that’s being understood by organizations in all walks of life as the reality of tokenomics kicks in in the shape of unexpectedly high bills to be presented to the CFO. There are those who are getting to grips with this, including image asset specialist Shutterstock, whose Chief Technology Officer Courtney Totten is on the frontline here.
Shutterstock has come a long way since 2003 when founder John Oringer set out to connect the world's photographers to customers around the world via a digital marketplace, she says:
Today, we've onboarded a bunch of other capabilities, including video, music from Premium Beat, GIFs from Giphy, templates, as well as AI. We have generative AI tools, we're helping customers create content, whether it's an image or a video, and we also have metadata around our content...
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