Tokenomics - how Salesforce wants to avoid 'cutting enterprise butter with a chainsaw' when it comes to pricing AI

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Want to understand the tokenomics crisis in practice? Consider the Salesforce customer who reported a 30% increase in AI spend, but only a three percent increase in resulting productivity.

That’s indicative of a fundamental mis-match between what’s being spent and the value derived from that - and it can’t go on if AI adoption rates are to continue apace.

So the mission for firms like Salesforce is to re-balance the equation so that organizations are not counting how many tokens they’ve racked up, but rather the outcomes they are achieving as a result of their AI investment.

There is a lot of concern over the cost of AI, admits the firm’s Chief Consumption Officer, Connor Marsden:

We've heard the stories on tokenmaxxing and things of that nature. We have the flexibility to provide a limited agreement so we can provide a predictable model on what the cost can be. If...

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