Tokenmaxxing: Why AI consumption needs control
AI spend made headlines again recently with the Claude Fable 5 model from Anthropic. Before security concerns led to the model being suspended, there were also cost concerns. Anthropic says Fable costs $10 or approximately €9 per million input tokens and $50 per million output tokens. This is double the price of the company’s previously most expensive model, Claude Opus 4.8.
Chief Product Technology Officer at Pleo.
Posts soon began to pop up on LinkedIn, showing just how quickly teams were going through their tokens and, as a result, their budget. There are some caveats here. Namely, that Fable 5 is an advanced model and, for most businesses, won’t need to run non-stop or be used for every task.
But therein lies a key issue: AI use is accelerating and models are evolving. But the level of control and visibility businesses have over how much is being spent, by...
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