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'Token discipline will not emerge through developer choice alone': Experts predict that AI coding costs will…

AI coding tools set to outcost developer salaries by 2028
Usage- and out-come based token pricing to blame
Software vendors don't currently provide enough visibility

Gartner predicts that AI coding tools could cost more than the average developer's salary by as soon as 2028, driven by both an increased volume of license fees and growth in token consumption as vendors shift to usage- and outcome-based pricing.

With every code generation, refinement and debugging exercise consuming tokens, organizations are ending up paying a premium to use productivity-boosting AI.

And analysts are warning that many companies significantly underestimate how quickly token usage grows once AI coding becomes commonplace.

AI coding is more expensive than paying a developer

"Software engineering leaders are increasingly concerned as token-driven AI spend becomes harder to justify, with budgets often being depleted earlier than expected," Senior Principal Analyst Nitish Tyagi explained.

This comes as businesses shift from pilots...

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