Time to get real about outcome-based pricing - can Genpact change the AI risk-reward equation for customers?
As I type, the enterprise software market is grappling with the most potent pricing/value confrontation it has faced.
The instigator, of course, is agentic AI - a technology that brings eye-opening use cases, but not at what you'd call bargain-basement pricing.
User seat licensing looks inadequate for what lies ahead. So do we shift into the promised land of outcome-based pricing, where customers pay based on results, not on market dictates?
Outcome based pricing - rarely seen in the wild
Til now, outcome-based pricing has been a rarity, almost never seen in the wild, at least at any kind of scale. It's tempting to ask all parties to put skin in the game, and share in the gains (or losses), but we haven't seen it often.
Consumption-based pricing is an area where enterprises dohave experience - just not typically for software. Is consumption-based pricing the answer for...
Copyright of this story solely belongs to diginomica.com. To see the full text click HERE
