Time Magazine has a separate version of its website with ads only AI can see
ai and ml
Brands are already paying to influence what chatbots say about them
AI webpage crawlers are now being served their very own ads that ordinary visitors never see, with one firm's boss openly describing a strategy to influence what chatbots say about brands. The next time you ask Claude about where to bank, its answer may have been influenced by this bot-targeted content.
We only have one documented example so far, and that's Time serving AI-only ads to selected AI crawlers, as spotted by Germany-based freelance software developer Vincent Schmalbach. In a Wednesday blog post, Schmalbach detailed how he found sponsored content embedded in markdown versions of some Time pages that are served to AI crawlers but not ordinary browsers.
Those pages also contained advertising tags from adtech vendor Mobian ahead of extensive FAQs for online-only bank Ally. The FAQs include brand "facts," such as the number...
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