Time for Marketing Automation to move on! Here comes a new platform - will be it be your fave?
Marketing Automation (MA) is a core element of the Martech stack, and it's been around a long time. Maybe too long, because despite improvements over the years, it hasn’t really changed all that much.
Jon Miller thinks it’s time for a new take on the hardy perennial, one that leverages AI natively, and as such he has built it. It’s called Phave, and it is pitched as replacing hard-coded rules with live AI-generated playlists. Is it the game-changer marketing teams are looking for?
Why Marketing Automation needs re-thinking
Miller describes his career as a pursuit of the One-to-One future. Don Peppers and Martha Rogers's book (one I read when it first came out) argues that companies can deliver great Customer Experience by building relationships and treating customers as individuals. The concepts felt fresh when it came out in 1993, but at the time there wasn’t much technology to support...
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