Tim Cook Warns Apple Price Hikes Are Unavoidable As Memory Costs Soar
Life comes at you fast, doesn't it? Just a few days ago, we wrote about Apple's upcoming iPhone Fold, anticipated to debut in the neighborhood of $1,999, could potentially shield iPhone 18 Pro buyers from price hikes. And now? One of Apple CEO Tim Cook's final acts is to go on record saying "price increases are unavoidable" as memory costs continue to soar.
There was some optimism that Apple would be able to weather the storm of skyrocketing component costs, given its massive purchasing power and deep relationship with suppliers. However, the reality is that no company is immune as AI upgrades drive unprecedented demand for components like memory and storage chips.
In speaking with The Wall Street Journal, Cook said Apple is doing its "best to mitigate the huge increases that are being passed on to us, and we've been trying to shield our customers from the increases,...
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