Tim Cook Says Apple Price Increases Are 'Unavoidable' Due To Memory Crunch
RAMaggedon claims another one.
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In an interview with The Wall Street Journal, Apple's outgoing CEO all but confirmed that higher prices are on the way for the company's products. "Unfortunately, price increases are unavoidable," Tim Cook told the publication. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable."
Unfortunately, Cook didn't offer any specifics about either the amount prices will go up or when. With WWDC 2026 in the books, Apple is just a few months away from announcing its iPhone 18 lineup. It seems very likely those devices will be more expensive than the prior generation. Same goes for any new laptops and tablets Apple unveils this year. And given the industry's ongoing struggles to source components, courtesy of the surging demand...
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