TikTok’s For You page needs to change, says the EU
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
The European Commission claims TikTok broke its online platform rules by offering a recommendation algorithm that creates a “rabbit hole effect” on users. In an announcement on Friday, the regulators allege TikTok’s algorithm can harm users with “endless and repeated exposure” to content related to sadness, isolation, or body image.
The findings come months after the EU Commission declared that TikTok’s design is too “addictive.” While TikTok has implemented controls to mitigate the algorithm’s “rabbit hole effect,” the Commission says its preliminary findings suggest that they’re not effective. TikTok must now change the design of its For You feed, or else face fines of up to 6 percent of its global annual turnover. The platform is also facing pressure in the US, ...
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