TECH NEWS

TikTok rolls out an AI shopping assistant and one-click checkout

TikTok announced Monday that it’s launching an AI shopping assistant and a new in-app checkout feature that lets users buy directly from brands.

TikTok describes its new Shopping Assistant as a conversational AI agent designed to help users discover and purchase products. The company says the assistant understands context and remembers users’ preferences and needs throughout the conversation. It offers real-time, AI-powered shopping guidance, such as product details, shipping information, sizing, availability, and helping complete a purchase.

As for the new checkout feature, TikTok says users can buy directly from a brand from their For You feed (the app’s main, algorithm-driven video feed) with one click.

The new features could allow TikTok to capture more of users’ shopping journeys, and potentially more transaction value, without sending them elsewhere. By pairing a shopping assistant with direct payments, TikTok is turning its impulse-driven discovery feed into a place where users can get...

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