TikTok now wants to be the place you book the trip you just saw on TikTok
TikTok announced on Tuesday that it’s launching TikTok GO, a way for users to discover and book hotels, attractions, and experiences directly within its app. The new offering is launching in the U.S. and is available to users 18 years and older.
TikTok GO surfaces lodging and things to do through videos, search, and location pages. When users find something they’re interested in, they can view details, check availability, and complete a booking. The new feature is made possible through partnerships with including Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com.
Additionally, creators who showcase hotels, attractions, and experiences can connect their content directly to bookings, with opportunities to earn through commissions and creator campaigns.
The launch of TikTok GO signals the company’s broader push to keep users inside its app, from discovery through purchase. TikTok has executed this playbook before: TikTok Shop, launched in the U.S. in 2023, brought e-commerce...
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