TikTok Is Rolling Out An Ad-Free Option In The UK

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TikTok users in the UK are getting a less disruptive experience if they're willing to pay. The platform has announced that an ad-free option will roll out to UK users over the coming months, available to anyone with an account who is 18 or older.

Of course, it will require a monthly subscription to offset the loss of ad revenue. The TikTok Ad-Free tier will cost £4 ($5.40) per month. Meta rolled out a similar feature on Facebook and Instagram in the UK last fall for £3 ($4) per month.

"Choice for our community and growth for UK businesses go hand in hand on TikTok," TikTok's UK Managing Director Kris Boge said in a press release. He added: "Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales and create jobs, while our new ad-free option gives people greater control over their...

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