TikTok is building a super app, and most of its users have not noticed yet

TL;DR

TikTok is evolving into a super app with shopping, hotel booking, fintech, sports hubs, and microdramas beyond its video roots.

TikTok is no longer just a video app. The platform has spent the past year adding hotel bookings, in-app commerce, sports hubs, casual games, microdramas, and a fintech licence application, building out the infrastructure of what the industry calls a “super app,” a single destination that handles tasks users currently spread across a dozen different services.

The super app model originated in China, where WeChat combines messaging, payments, ride-hailing, government services, and e-commerce into one platform with more than a billion monthly users. TikTok’s parent company ByteDance already operates Douyin, the Chinese version of TikTok, which integrates AI shopping agents, ticket bookings, and payments in ways that Western platforms have not matched. The question is whether that model can cross the Pacific, and TikTok, now under...

Copyright of this story solely belongs to thenextweb.com. To see the full text click HERE