Three Things Marketers Misunderstand About QR Code Scan Behavior
Things you notice when you run the oldest dynamic QR code platform on the market: a lot of what people assume about QR codes turns out, on close inspection, to be wrong.
I'll start with a story that captures the kind of thing I mean.
A premium olive oil producer in Southern Europe came to us a while back with what looked like a data anomaly. Their bottles, distributed almost entirely within the EU, were generating an unexpected concentration of scans from the United States.
Fact is, the product wasn't sold in the US. Their distribution network didn't reach there. For a while it looked like noise.
Then we worked through the supply chain with them. The pattern became clear: American tourists were buying the bottles in European duty-free shops on their way home, then scanning the QR code on the label days or weeks later, from their kitchens in...
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