Three Approaches to Measuring and Managing AI ROI
Companies struggle to quantify the real returns on their AI investments. Assess your current efforts and take steps to improve.
Mika Ruokonen and Paavo RitalaJune 23, 2026Reading Time: 10 min
Summary:
Many leaders and companies fail to effectively track and grow the returns that their artificial intelligence investments yield. The three ...
After several years of AI experiments and pilot initiatives, a crucial question remains open for most companies: How much of a return — and what kinds of returns — are we getting from all of this AI investment? To many executives, AI ROI still often feels more like art than science: elusive, imprecise, and industry-dependent.
Surveys and benchmarks paint a confusing picture about current returns. Much of the guidance also remains focused on measuring inputs — encouraging organizations to invest, experiment, and build capabilities (“You should invest in …”) — rather than...
Copyright of this story solely belongs to mit.edu. To see the full text click HERE
