This startup wants to turn idle user car inventory into rental revenue

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When Igor Dobrianskyi looks at a car dealership lot, he sees a wasted opportunity.

“Millions and millions of used cars are sitting on parking lots, depreciating and losing value,” Dobrianskyi said in a recent interview, adding that there are 76,000 dealerships in the United States. “At the same time, there are people who need a car for a few months, but the options are actually very limited and expensive.”

Dobrianskyi’s new startup, MyMonthlyCar, aims to connect both sides of that equation through an online platform that offers flexible month-to-month rentals from local dealerships. MyMonthlyCar was selected for the 2026 Startup Battlefield 200, a cohort of promising early-stage startups that have earned a spot to exhibit at this year’s TechCrunch Disrupt. This year’s TechCrunch Disrupt will be held October 13 to 15 in San Francisco.

MyMonthlyCar, which is registered in Delaware and based in Florida, was co-founded by Dobrianskyi;...

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