This is what it's like to be the first person on the new iPhone 18 Pro line at the Apple Store

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"Feel the vibe here, that's what I love," said Harry Sung as he stood in the middle of a buzzing Apple Fifth Ave flagship store. Moments earlier, Sung picked up the first burgundy iPhone 18 Pro Max of the day after being ushered into the glass edifice by none other than new Apple CEO John Ternus.

It was a big day for Sung, who scored his second year in a row as the first Apple customer on iPhone launch day, and an even bigger day for Ternus, who was hosting his first iPhone launch store event as CEO.

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It's been a whirlwind few weeks for Ternus, who officially took over for former CEO Tim Cook (new Executive Chairman) on September 1 and, a week later, was on stage unveiling the iPhone 18 Pro line, new AirPods, new Apple Watches, and the exciting foldable iPhone...

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