This Beautifully Weird Necklace Is Secretly a USB Drive
I’m already growing hoarse in Golden Gate Park as Charli XCX takes the stage at a San Francisco music festival. The crowd starts jumping as a guitar hook hits, and I reluctantly comply, bouncing around on these aging knees as my chunky Puff necklace almost flies off the chain.
During a lull in the set, someone next to me compliments the necklace, which has stainless steel swirls and a bulbous orange center. Their eyes grow wide as I flip the cap off and explain that it’s a hidden USB flash drive—I plugged the Puff into my phone to show off the animations.
When Harry Isaac and Sebastian Bidegain, working together under the Noware moniker, posted an early prototype of their retro-futuristic necklace on social media in 2025, it quickly racked up over a million viewswith thousands of waitlist sign-ups to buy one. The duo has spent the last...
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