These Are the 12 Ikea Products the Company's Design Chief Personally Owns
I'm sitting with the man who decides what more than 900 million shoppers globally will want next in their home. We're at Ikea HQ in Älmhult, a small Swedish town most people have never heard of, and even fewer could find on a map.
Johan Ejdemo started his furniture career at 15 when he began training as a cabinetmaker. Now, he’s an Ikea lifer, having notched up nearly 30 years at the company. As design manager, he leads an in-house team of 20, as well as a roster of freelance designers, shaping the 1,500 to 2,000 new products the company releases every year.
Last month, he launched the PS 2026 collection, the tenth edition of the brand's budget design series, which has returned after a nine-year gap. Its 44 pieces are built around the concept of “playful functionality” and include a shape-shifting floor lamp, a see-saw bench, and an...
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