'There's one never-ending challenge working for IKEA: cable management' — how Xbox collaborated with the Swedish designers to help solve the biggest problems for gamers while also making beautiful furniture
When I first saw the IKEA x Xbox collaboration at this year's Gamescom, I was struck by two conflicting ideas.
With its multi-functional side table, TV stand, and decorative controller box, this is some smartly made furniture with some genuinely helpful uses. Then, with a thumbstick stool and a D-pad cushion, it's also one of the silliest things I've seen.
Taken as a whole, you can see it's a mix of the playful and the practical. After I spoke to designers at both IKEA and Xbox at the show, it turns out that was the point all along.
"That was present throughout the journey because it's important," explained Philip Dilé, product developer for IKEA of Sweden. "Playing games is playful; it is fun. Solving people's needs connected to that can be very functional and practical. We tried to balance that, for sure.
"We wanted to make things that are...
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