‘There's definitely been a return to less technologically driven products’: Bose president Raza Haider talks releasing $99 wired earbuds with no app or AI, and why they're only here because his daughter thinks they’re cool
- Bose recently launched $99 / £99 'Noise Cancelling Wired Earbuds'
- Also, Bose is 'happy to take credit for making open-ear mass market'
- Bose's President of Premium Audio spoke to me about both developments
Last month was huge for Bose's earbuds output, thanks to the release of not one but two successors to the excellent Bose Ultra Open, a delightfully emo collab on the company's flagship cansand a set of wired, inexpensive earbuds that boast ANC, controlled by the inline remote.
So hang on, on the one hand we've got an evolution on a groundbreaking, clip-style, wire-free product Bose pioneered just over two years ago, (something President Raza Haider says he's "happy to take credit for — making open-ear mass market"). And on the other hand we have… wired earbuds like it's 2003?
Yes. And Bose President of Premium Audio, Raza Haider, is happy to talk about the...
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