There’s a Very Simple Reason Why You Love the Slate Truck
Tisha Johnson is a rare anomaly in the car world: a design leader for an automaker who is not a man. In a resolutely testosterone-fueled industry where, traditionally, women have seemingly been given positions of authority in design labs as long as they focus on interiors, colors, or material selections, very few have been afforded free rein on the most important visual element of the car, the exterior, let alone promoted to run the entire aesthetic show. Johnson has.
As head of design at Slate, this gender-specific fact might be why the world has fallen in love with the Jeff Bezos–backed truck. Casual observers might put the Slate EV's popularity down to its low price. Starting at $24,950, the Slate arriving later this year won't just be the cheapest EV on the US market; it will also be the cheapest pickup truck of any power flavor.
But people buy...
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