The trust economy: How MSMEs can win customers and partnerships by building a secure digital brand
By Vishal Rally, Chief Revenue Officer, Tata Teleservices Limited
Customer acquisition, vendor partnerships, and institutional credit are three things that every growing MSME is chasing. What is less obvious is that all three are now influenced by the same underlying factor of how secure and credible a business appears in its digital conduct.
Indian MSMEs have started embracing digital technologies at a pace that was once only ambitious. Cloud platforms, digital payments, AI tools, and online customer engagement have upgraded from optional conduct to how business gets done.
But as MSMEs go deeper into digital operations, a new question emerges: Do your customers, partners, and stakeholders trust you enough to do business with you in this environment? In the trust economy, this question has become as important as any other product/service or price point.
The Threat Landscape is Real and Closing In
As MSMEs embrace digital technologies to improve efficiency,...
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