The three forces reshaping the future of enterprise SaaS

For years, enterprise Software as a Service (Saas) has enjoyed a comfortable position at the center of organizational processes. Users who wanted to raise a ticket, process an invoice or manage a workflow would log into their employer’s cloud application. The user interface was the gateway to the work, and the provider’s business model followed naturally: charge for seats, expand adoption, and grow revenue as more users spend more time inside the platform.

Global Head of AI for Government, and Head of AI Delivery at NTT DATA.

Agentic AI is beginning to change that. As users increasingly deploy AI agents, either to carry out tasks within SaaS platforms or to deliver functionality outside them, organizations require fewer seats – hitting providers’ subscription revenues.

At the same time, AI is making bespoke softwarefaster and cheaper to build, giving organizations a credible alternative to buying another SaaS platform. Why accept subscription...

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