The task trap: Why AI's biggest promise has nothing to do with speed
Every week, another headline celebrates how AI made some task faster. A developer wrote code 55% faster. A marketer generated a first-draft blog post in minutes. A product manager summarized a 200-page requirements document in seconds. These are real numbers.
But they are the wrong numbers to celebrate.
Chief Growth Officer at Siemens Digital Industries Software.
If you step back and ask the harder question — what actually creates enterprise value? — task speed is rarely the bottleneck. Where the value traffic gets jammed is almost always upstream, in the question that precedes the task:
It’s not “What do we want IT to build?”
It’s “Why do we want IT to build it?”
It’s not “Why do we need that blog post?”
It’s “What content will drive business impact?”
It’s not “Which process should be optimized?”
It should be “How do we address the quality escape generating rework and scrap?”...
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