The "Sustainable Tech Is Too Expensive" Reflex Meets a Fuel Shock

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Solar and batteries got cheaper. Fuel got riskier. Hormuz just closed the gap between them.

Picture the meeting a few years ago. A green technology founder stands at the front of an industrial boardroom, laptop open, eager to show how solar power and batteries could cut the company's fuel use, reduce exhaust from its generators and help save the planet. Before the first slide, an executive hears green technology and thinks: This is going to be expensive.

For years, "green" entered industrial boardrooms with a heavy price tag attached. Now fuel is sending its own bill. The Hormuz shock reaches far beyond mining, but mines give us something useful to look at: companies that invested in sustainable technology before that bill got bigger.

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