The state of the American advertiser
American advertisers are operating in a media environment with more channels, more data, and more technology than ever before. Yet for marketers, the central challenge is shifting. It is less about finding another place to advertise. It is more about understanding how every investment contributes to the broader business.
That is the environment Rob DeSalvo is returning to at Perion. He spent more than a decade with the company. That included a stint as Chief Revenue Officer at Undertone, the Perion subsidiary. He now steps back into the role of Managing Director, Americas, which he held previously. He brings 25 years of experience spanning publishing, digital media, and adtech.
“I knew the company, the people and the culture,” DeSalvo said. “But what brought me back was where Perion is going next. The business has evolved significantly, both in terms of the technology and the breadth of what it can...
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